RealTruck, a global leader in aftermarket truck and off-road accessories, today announced a new marketing campaign called “Bring Your Truck to Life.” The campaign is designed to celebrate the lifestyle of truck and off-road vehicle owners and showcase RealTruck’s extensive catalog of products.

The campaign will feature DIYers, families, and mountain bikers who use their trucks to pursue their hobbies. It will also highlight RealTruck’s products, which are designed to customize trucks for a variety of activities.

RealTruck has partnered with Croud, a digital marketing agency, to develop the media strategy for the campaign. The campaign will run digitally throughout the year on Meta, YouTube, connected TV, and other mobile media partners. It will also be extended through RealTruck’s website, social media channels, influencer marketing efforts, media relations, and multiple truck builds for charity with celebrities and professional athlete investors in the company.

“The ‘Bring Your Truck to Life’ campaign represents a milestone in RealTruck’s evolution as a brand and business,” said Tony Ambroza, Chief Growth Officer at RealTruck. “It demonstrates our passion for building high-quality aftermarket accessories for truck, Jeep®, and Bronco® owners around the globe.”

“We are proud to partner with RealTruck to help propel their brand beyond the core audience,” said Joseph Antonucci, VP of Strategy and Planning at Croud. “Our shared data-driven mindset enables us to capture the attention of truck owners across the full spectrum of media channels – ensuring that all marketing spend has the ability to not only be seen, but to be remembered – so that every dollar spent guarantees incremental value.”