Photos Courtesy of INEOS Grenadier and INEOS Grenadier Belgium Luxembourg
The 2025 Brussels Motor Show has been graced with the arrival of a truly exceptional vehicle—the INEOS Grenadier 1924. A rugged powerhouse with unmatched off-road capability, the Grenadier 1924 is not only built for adventure but also celebrates a remarkable milestone: the 100th anniversary of British outerwear icon Belstaff.
This limited-edition model, which will be produced in just 1,924 units, brings together the legendary off-road prowess of INEOS with the craftsmanship and spirit of Belstaff. Visitors to the Brussels Motor Show can experience this unique vehicle firsthand in Hall 7, where the Grenadier 1924 is on display until Sunday, January 19. For those who appreciate exclusivity and adventure, this is a must-see launch.
The Ineos Grenadier 1924 – A Tribute to Belstaff’s Legacy
The Grenadier 1924 is more than just a vehicle; it’s a tribute to 100 years of Belstaff and the shared vision of two brands committed to creating products that take on the outdoors. INEOS and Belstaff both design for people who push the limits and demand durability, performance, and innovation.
To commemorate this centenary, INEOS has created the Grenadier 1924 as a celebration of Belstaff’s rich heritage of adventure, craftsmanship, and resilience. The result is a special-edition vehicle that combines world-class off-road capability with distinctive styling elements inspired by the Belstaff ethos.
Exclusive Design Features
The Grenadier 1924 is a visual and tactile masterpiece. A range of unique badging and custom design touches set it apart from the standard Grenadier, making it a true collector’s item. Each model features a “1 of 1,924” plaque on the A-pillar and above the glovebox, marking its limited-edition status. The Belstaff Centenary logo on the side intake and the Belstaff Phoenix logo on the overhead console serve as striking reminders of the collaboration between these two iconic brands.
Inside, the attention to detail is simply remarkable. The dark green interior—found on the dashboard, center stack, overhead console, switchgear, and door cards—adds a layer of sophistication to the rugged Grenadier. This unique color scheme helps create a refined, yet utilitarian atmosphere that’s immediately recognizable and unlike anything else on the market.
Luxurious and Rugged: The Black Saddle Leather Driver’s Pack
The Black Saddle Leather Driver’s Pack is one of the standout features of the Grenadier 1924’s interior. Rugged and durable, the black saddle leather covers the steering wheel, handbrake grip, and instrument panel grab handle. This premium material offers a touch of elegance while retaining the toughness needed for outdoor adventure.
The leather will wear over time, developing a patina that’s as unique as the driver, giving the vehicle a personalized, lived-in feel. This is the perfect complement to the vehicle’s dark Orbit Grey headliner, which not only elevates the interior’s aesthetic but also helps to maintain a clean look by hiding dirt and fingerprints.
Together, the dark headliner, black leather Recaro seats, and Black Saddle Leather Driver’s Pack create a sophisticated, cockpit-like interior that’s as functional as it is luxurious. The design embodies the spirit of those who demand both performance and refinement.
Built for Adventure, Designed to Last
As with all Grenadier models, the 1924 edition is engineered to withstand the toughest terrains. Whether you’re traversing rocky hills, muddy trails, or sandy dunes, the Grenadier 1924 delivers the durability and performance that INEOS is known for. This is a vehicle built to endure the harshest conditions and to keep going, year after year.
The Grenadier 1924 is not just a vehicle; it’s a chance to be part of history. A unique opportunity to own a piece of automotive heritage, this limited-edition model is engineered to stand the test of time. For those who love the outdoors and want a vehicle that can take them anywhere, the Grenadier 1924 is a fitting tribute to the past 100 years of adventure—and an invitation to create new memories for the next century.
Don’t Miss Out
With only 1,924 units being made, the INEOS Grenadier 1924 is an exclusive opportunity that won’t last long. For fans of Belstaff, INEOS, and anyone who appreciates a vehicle designed to conquer the wildest terrains, this is a must-have collector’s item.
If you’re attending the 2025 Brussels Motor Show, be sure to stop by Hall 7 to see the Grenadier 1924 up close. With its world-class off-road capabilities, distinctive design, and rich collaboration with Belstaff, this limited-edition model is truly one of a kind.
Push the limits—and own a piece of history. The INEOS Grenadier 1924 is an Adventure Rig ready to take on whatever you throw at it. Are you ready to take on the challenge?
