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Adventure Rigs at DUB Show Live! SEMA 2022

Adventure Rigs at DUB Show Live! SEMA 2022

Words:  | Photos: STAFF

It’s no surprise that the overlanding/off-roading scene continues to thrive and this year’s SEMA Show in Las Vegas, NV, during the first week of November proved it to be true. It’s a growing niche in the automotive aftermarket industry, and we totally understand why – it combines two things that we love: the great outdoors and custom rigs!


We showcased some unique examples in the Lexus variety, which included this Issue’s cover-vehicle Lexus GX460 in addition to the TrailWolves GX460, the Adventure Rigs GX470 and The Overland Culture’s GX460,  which all showcased how these adventure builds can be the same but different depending on what the adventurer is in to. We also displayed a pavement pounder and trail-rated 2022 DUB Edition Bronco with all the fixings!