Words: Bond Gilmer
Photos: Roman Racela
THE JOURNEY BEGINS
THE REBEL IS UNLEASHED
When I lived in Australia, I worked for two different off-road companies that set up Toyotas, Nissans and Mitsubishi vehicles for overland travel. I also saw the need for Jeep accessories in Australia, so I started my own Jeep accessory company, Overland Equipment, and imported American-made Jeep accessories to Australia.
I returned to the States and began Rebel Off Road in 2010 during the recession. There were many obstacles and many more growing pains. Being an unknown company, I had to rely on my expertise and knowledge to set Rebel Off Road apart from the other companies that were already in the industry. I did lots of events like Easter Jeep Safari in Moab and King of the Hammers (KOH) to Jamborees and began traveling across the country for these events, where I would let the quality of the workmanship and the components that I used for the builds speak for themselves.